And for the consumers, that’s all the selection they had so they were just going to stick with what was on the shelves. It was like sell to Union or sell to Urban Outfitters. Breaking down the collabs that were awesome to make. 10.Deep single-handedly opened up the cool-guy T-shirt market. Tommy Boy Records had the negatives, but Tommy Boy doesn’t exist anymore. Life + Times: How did the collaboration with Yo! I am already seeing it from a footwear standpoint and footwear is such a great indicator of the culture. Pictured is the Real Bad … If you’re excited about an album it will most likely leak before you have a chance to go and buy it. Eric Brunetti: They were taking photos of themselves in their fucking stupid outfits and pasting it everywhere, like, “Let’s put a bandanna over our face, take a picture, and start a fucking T-shirt line.”. People had money, people were spending, people were buying shit on credit that they really shouldn't have been, and the world was booming. Bobby Hundreds: Around the later ‘90s, I got heavy into those brands coming out of New York and Japan. AW: It just has to be the right fit. Here, Stussy’s Art Director Adam Weissman, who also served as Creative Director for the Yo! There was no Internet, and the Hip Hop that was played on the radio were the more commercial, bigger songs. Bobby Hundreds (The Hundreds): Growing up in Southern California, I’ve worn T-shirts like 99.9 percent of my life. Adam Weissman: Graphic tees are what we’re known for. One was of a bubble gum wrapper and one was of Special K. Those really hit hard at the time. How does that era tie into what the Stussy brand represents? It’s been a crazy past few months [laughs]. Jeff Staple (Stapledesign): It was like an exclusive club. COMPLEX participates in various affiliate marketing programs, which means COMPLEX gets paid commissions on purchases made through our links to retailer sites. Adam Weissman (Stussy): I would imagine there are fewer people wanting to start a skate company or streetwear company now because itâs not what it used to be. It was an inner circle of like 12 heads. Augie Galan (Acapulco Gold): We knew it was coming, it couldn't go on like that forever. (laughs). Founded by Adam Weissman (art director for Stussy, Union and Undefeated) together with artist Noah Butkis, music has always been the brand’s inherent inspirational backbone. None of the crazy extravagant booths that he got into just two years after that. This was the case with almost all of the photos we used. Adam Jay Weissman's 10 Favorite Stüssy T-Shirt Collaborations. Original interviews and story by Rebecca Louie with additional reporting by Noah Johnson and Bradley Carbone. to the street level. It’s just like, “I want universal.” And Uniqlo wins in the end. MTV Raps thing without the Beavis and Butt-head project happening, because there are a lot of bigger brands out there that have way more avenues available than Stussy. I tracked down Bart Everly – the photographer that shot the first Queen Latifah cover – he was totally cool to sign off on it, but he didn’t have the negatives. MTV Raps project speaks to Life + Times from Tokyo to discuss Yo! The collaboration will be available at nikestore.com and Stüssy stores soon. Alyasha Owerka-Moore: The clever thing BAPE did was attach the Louis Vuitton attitude. It happened the world over—it wasn’t specific to this industry. Why did you guys decide to take that approach as opposed to offering previews or teasers leading up to the collection’s release like brands normally do with major collaborations like this? Adam Jay Weissman's 10 Favorite Stüssy T-Shirt Collaborations. Angelo Baque: It was this second generation of independent T-shirt companies coming out of New York: Staple, Elements of Style, 10.Deep, indie hip-hop groups doing their own T-shirts. working on bringing back patterns and repeating graphics. It just has to make sense. to be everywhere. Stussy was an underground brand the same way Hip Hop was an underground music genre. The Beavis and Butt-head thing was something I pursued. Kaves (Lordz of Brooklyn): The only other cats that were doing it at the time was Stash and Futura, Haze in California, Third Rail, and Pervert. Shepard Fairey: I never even thought it would get as big as it is now. Stussy’s Creative Director Speaks on The Stussy x “YO! Nick Jackson: There's gonna be a period of no logo, no That all spoke to me as a kid, so I immediately had an idea of what we would do if we were doing the Yo! AW: No, I sort of did everything. The So Far Out Tee features a psychedelic aesthetic with mushroom motifs shown on the sleeves and back. Everything was made to sell and that resulted in obviously a lot of black T-shirts because black T-shirts sell. Posts about Adam Weissman written by biggerthenitall. Adam Jay has 3 jobs listed on their profile. We never bit off more than we could chew. L+T: It seems like the collection dropped out of nowhere. Rick Klotz: Stussy knocked off the Chanel logo, the Louis Vuitton logo, on and on throughout the years. Bobby Hundreds: At the core, the graphic T-shirt is the cornerstone of streetwear. MTV Raps was coming up and asked if we would want to do something for it. We went over there for a meeting one day and they mentioned the 25th Anniversary for Yo! It was heavy. The collaboration between two powerhouse companies such as Nike and Stussy stir up much commotion in any interested parties.With their latest 2012 collab, the two giants have come together on new project, to show everyone how it is really done. This is some real funny-money going around.’ We had a slight inkling that the bubble was going to burst so we never over-extended ourselves. Eric Brunetti: After Stussy and Haze was FUCT, XLarge, and Freshjive. Thanks to a large team of creative minds, including Fraser Avery, Adam Weissman, Nin Truong and more, Sinatra has repositioned Stussy … AW: My whole life was started from watching Yo! Rick Klotz (Freshjive): One was a parody of the Tide logo, the other one was a parody of the Big Gulp logo of the 7-Eleven. All this week we're celebrating the history of Stüssy, featuring our extensive oral history of the brand— here's part one and part two). My friend who is also an agent in another state recommended him and. Shut your shop down for a couple of weeks and tell people [product] is only going to be available for three days, You’ll have a line around the block. Instead of getting a lookbook or catalogue, you’ll get a pack of the cards. Nov 8, 2020 - Stussy x Turntable Lab - Beats: Adam Weissman from Stussy and James Sheffield from Turntable Lab collaborated on Beats, a collection of instrumentals from various up and coming producers. They connected with Puma for the 20th Anniversary, but they saw how cool and well executed the Beavis and Butt-head project was and how good that was for the brand and I think that’s why this collection was able to happen. Kaves: It opened up doors for anything street culture to [be] put on a T-shirt. Here, Stussy’s Art Director Adam Weissman, who also served as Creative Director for the Yo! Just like The Beatles and The Rolling Stones are timeless, Eric B. He was responsive and knowledgeable, and spent the time to just talk with us about the market before we even started looking at homes. The Beastie Boys – Hold It Now, Hit It – Shot by Josh Cheuse. MTV Raps ‘s influence on him growing up, how streetwear and Hip Hop were “born out of the same foundation,” and how Beavis and Butt-head made Stussy… Eric Haze: The Japanese have a different mentality, where if it’s affordable they don’t trust it, and if it’s exclusive and overpriced it must be great. We are sort of at the dark ages right before a new Renaissance period. In 5 years we’ll all be talking about crazy fucking t-shirts again. It seems like its time for a change. Get Stussy Inc. company's verified contact number +1*****030, web address, revenue, total contacts 53, industry Retail and location at Adapt.io Economically, the obvious effect was that people weren’t buying shit so there weren’t opportunities for all those startup companies that started popping up in 2006 and 2007 to actually be in business. I feel like that is missing from everything. ... STUSSY, INC. 13 years 7 months. Sal Barbier: They sold my lines at Supreme which was the ultimate compliment back then. We're MTV Raps was pretty much the only place for me to see Hip Hop, especially in the early ’90s. NY's like the financial center of the world. This project took a really long time to get everyone involved on the same page, so that alone sort of put a little bit of a time crunch on the everything. And you got into the environment where stores were closing left and right, and things started to get complicated. View Adam Jay Weissman’s profile on LinkedIn, the world's largest professional community. Put a naked chick on a skull smoking a blunt with âFuck Fuck Fuckâ written all over it. The collaboration will be available at nikestore.com and Stüssy stores soon. L+T: As far as collaborations go, what does a brand have to bring to the table for Stussy to consider working with them on a collection? The two friends initially came together for a fun, artistic project creating bootleg band merchandise for various music genres. Adam Weissman: There’s always going to be a need for a graphic tee and I think done right, anyone can wear one. Camella Ehlke (Triple 5 Soul): Ludlow Street, 1989. And if you sold to Urban Outfitters, it was a wrap. Breaking down the collabs that were awesome to make. Everything goes to zero and then it will start again. People have to look at you and be like, "Yeah that's Acapulco Gold." The Destroyer Hoodie features the Real Bad Man logo on the chest with a sword throughout. They both built their own paths and opened doors for people that came after them. His growing scrap-metal business has given him all a man could want, it seems. I feel like that’s something that’s prevalent in Hip Hop, whether it’s sampling records or the way Hip Hop has spread throughout the world and how that has come back and influenced Hip Hop. Next thing you know cats like Marc Ecko was like spending $300,000 on just the setup at the MAGIC tradeshow. Plus the collection had to come out on [August] 9th, because the very first episode of Yo! It all came out of me listening to Hip Hop music and at that time Yo! He would draw a Stussy medallion on the boy with a speech bubble that said, “I love to rock my gold for the ladies.”. We thought it would be a good way to represent the entire collection. "John Cougar Mellencamp has to sit. This was probably around fifth, sixth grade. You just got to look over the hill and be like, ‘Why are there 10 condos going up in a 3-block radius so fucking quickly? 2014 Jul 4 - Check out all the latest in Stüssy Menswear! MTV Raps definitely played the more underground stuff. back. You can just see that the [Nike] Bo Jacksons are back the Ken Griffeys are back in their original acid green, neon, and floral red colorways. Jeff Staple: I think inevitably there will be a little bit of a push back of against the Americana, hand-crafted, hand-tailored things. Andrew Chen (3sixteen): The Freshjive shirt that flipped the Tide box opened peoples’ eyes to the creative things you can do with a corporate image completely changing it so it represents something new and fresh. I don't think it's gonna get to the level it was at in 2007, which The third result is Adam Weissman age 40s in Tarrytown, NY in the Tarrytown neighborhood. MTV Raps project speaks to Life + Times from Tokyo to discuss Yo! Erick Brunetti (FUCT): That’s when I first saw graffiti on a T-shirt, when I saw Haze’s art in the Pop Shop. Adam Weissman is on Facebook. They have also lived in Petoskey, MI and Ardsley, NY. Besides the evidence in their own offerings, RBM has produced official merchfor the Alchemist and Sleater-Kinney, and their seasonal … I had to save up so I could fly to New York and go and visit these hole-in-the-wall boutiques. A condominium overlooking Central Park. We’ve all been buckling down so long. L+T: It seems like the collection dropped out of nowhere. It’s kind of naive to say, but it takes you back to ’95 and the reason why I got into it in the first place. Adam Weissman: It sort of started with this project we did a couple of years ago with MTV for Beavis and Butt-head, which was successful. He took what he took and made it his own way and that’s his style. If you’re in college now, this … L+T: Were the artists very involved in the creative process? the precursor to that shift, and by this time next year, camo is going We wanted to archive this story online, but we thought it was important to bring the history up to date as well. It’s like, “Fuck I don’t know how to make clothes, but I’m going to do it! Conceived while Adam Weissman and Noah Butkus were making bootleg band merch for bands that didn’t have any; using the Neighborhood Watch man and turning him into a caricature of their subversive … Bobby Hundreds: It forced us to concentrate on products that could sell, and that was something happening across the board. The similarities between streetwear and Hip Hop are undeniable. I don’t think that’s going away by any means because that is genuinely really great stuff. It cut out the middleman in a revolutionary way. was absurd, but I do think it's going to start creeping back. The Stussy x Yo! I come from the era where you had to go out and find something. Now you have companies that have millions of dollars but are cutting back to create a limited-edition feeling. I loved him stealing the graphics of a little girl flirting with a little boy. Bobby Hundreds: We got in to this because we wanted to be different, we wanted to have rad sneakers that no one else had, and the cool New Era hat that no one else had. Bobby Hundreds: The Internet accelerated everything. Alyasha Owerka-Moore: A Bathing Ape was a Japanese interpretation of FUCT and SSUR, basically. Jeff Staple: It was nuclear winter. Weissman is from New York City, beginning is career as a production assistant in the 1980s before directing television commercials.. Adam is devoted to making Upstate Shredding – Weitsman Recycling environmentally friendly. We pre-sold them, and we’re about to ship them, and the owner of Stussy [editors note: Shawn Stussy was no longer involved with the company] calls us and says, “We’re going to sue you if you do that.” They sued us for hundreds of dollars and a public apology. Scott Sasso: To my eye, all the micro t-shirt brands are gone. That’s kind of jerking your audience, but for whatever perverse reason, it works. MTV Raps trading cards. ): The early-adopter communities were the Japanese. They are going to be at all of the stores as a limited run and they are based on the original Yo! Real Bad Man can be found in the alternate perspective of a surreal, apocalyptic and bizarre version of Los Angeles. The You were able to see who was involved without knowing exactly what you were going to get. Pictured is the Real Bad Man Destroyer … Itâs a button down shirt, itâs nicely fitted jeans or khakis or cords and a fresh pair of kicks, a hat, a jacket, you know, its sort of the same uniform, and if you wear a t-shirt, it needs to sort of stand for something. But I do think that eventually people are going to get tired of being so serious and brown. right around the corner. I’ve always beat the “exclusive–special” drum around here, but now when we talk about stuff, the last year or two it’s been like, "Fuck exclusive, let’s put our ideas out there, let’s let the business survive.”. Eric Haze: The blessing of the new paradigm was that you could make 300 shirts and get them to 300 kids and sell it through. I think that’s what sort of keeps us grounded. Born from the minds and talents of ex-Stussy Art Director, Adam Weissman and artist, Noah Butkis, Real Bad Man maintains a focus on music, but has gone on to employ retro graphics, aged pop culture references and shady cartoonish characters for a humorous and subversive brand of apocalyptic counter culture. Adam Jay Weissman's 10 Favorite Stüssy T-Shirt Collaborations. Shop Seasonal pieces or … MTV Raps collection is available here. He didn’t want to tell me where he got it, and finally he said, “Yo I got it at this spot Union downtown—don’t tell nobody about it.”. The photographers own the photos and the record labels own the album covers. Jeff Staple: Back in the day you couldn’t produce that many [shirts] because you didn’t have the means of producing that many. Interview w/ Adam Weissman from Real Bad Man From their early days making bootleg merch for bands that didn’t have any, to their own legitimized label that samples, remixes and juxtaposes their primal passions onto fashionable, esoteric apparel, Real Bad Man is a label steeped in California cool and immediately … Eric Haze (HAZE): Rock and skate were the first T-shirts we got up on and started collecting as kids. They are all redesigned and all the photos are the photos that we used for our tees. But it's really all about T-shirts. When we decided we wanted a place, he stayed up extra late … I don’t want to say BAPE started off as a rip-off brand; to be kind, I’ll say it was highly influenced by what was happening in American streetwear. Everything is sort of spoiled. Futura and Stash and their ever-popular Phillies Blunt T-shirt. the. Sneakers play a huge part and headwear is obviously in there. I do feel like there will be a resurgence or Renaissance 2.0 of street culture. It was still this tiny hole in the wall, nobody knew who the hell Triple 5 Soul was. No one archives old music videos, so the rappers weren’t really involved, because they don’t really own those photos. Join Facebook to connect with Adam Weissman and others you may know. The saddest thing that I learned while doing this project is that there isn’t a lot of archiving done for old Hip Hop. The cards to me were like the introduction or a preview. The store was difficult to find. Guys then wanted to keep it a secret. Between the Triple 5 Souls and the ConArts and Haze and FUCT and Pervert and XLarge there was a very small, tight-knit community of people who were reinventing the game. L+T: As far as collaborations go, what does a brand have to bring to the table for Stussy to consider working with them on a collection? You can't ever change that. Nick Jackson (12bar): From 2004 to 2007 there was a massive growth in technology, commercial hip hop, hype about sneakers, hype behind Japanese brands, and it converged to create a scenario where starting a clothing brand was pretty much what being a DJ was when we were in our teens. Scott Sasso: It's going to be exciting. So it’s funny that it flipped the other way and everyone decided to go out there and play it safe. Augie Galan: I think that tees are a part of most young people's wardrobes and probably even slightly older people’s now. MTV Raps thing. I see the connection there. You could almost befriend a stranger because both of you were wearing a Project Dragon T-shirt, some shit that only a handful of others were wearing. How it worked was I would find a photo I wanted online, we’d mock it up, send it to the artists for approval, track down the photographers – who actually took the photos, and try to find the negatives or some sort of hi-res scan of the photographs, which was pretty impossible. It was the end of punk and the rise of hip-hop, a grand time to start a DIY clothing operation between two of the greatest DIY creative scenes that youth culture had ever spawned. You will receive an email confirmation for the Life + Times newsletter shortly, Life + Times: How did the collaboration with. That recession seriously wiped out a lot of shit. AW: It isn’t unusual for us. “I chose the artists based on if I thought they could do a cool version of the character,” says Adam Weissman, an art director at Stussy who curated the project. It became an issue, because I wouldn’t know where to begin to track down the photos. KAWS (Subware): I was really into [Santa Cruz’s] Rob Roskopp. Designing shirts taps a different part of you brain than cut and sew. and what Bape was doing with camo, and what Maharishi was doing. The company is in constant contact with the New York State Department of Environmental Conservation and the US Environmental Protection Agency to improve their environmental safety measures. I think there are still a lot of people who are very much about “exclusive–special”, but I also think there is a large group of people who don’t give a shit anymore. This collection didn’t call for more. That element of surprise and that research for me is fun, and that’s sort of what we wanted to do with the marketing for this. Oct 12, 2012 - My most recent antics with Art Director Adam Weissman resulted in an online Look-Book. Our editorial content is not influenced by any commissions we receive. Adam is related to Ilana N Weissman and Ronee F Weissman as well as 3 additional people. Before any highly anticipated release I must keep you up to date with the latest and freshest pictures of whats coming your way. I get it. Jeff Staple: As a creator I still have a lot of fun making T-shirts. If you wanted a pair of Nikes you wouldn’t go on eBay – you would call every Footlocker in the city to find your size and then get your parents to drive you there. The noted Los Angeles tattoo and graffiti artist Mister Cartoon tackled everyone’s favorite web slinger. MTV Raps aired August 6th, 1988, and Stussy always releases items on Fridays, so an August 9th release was very important. He attended Ardsley High School, where he was a Quad-Varsity scholar-athlete in football, tennis, winter and spring track and field. L+T: The rappers featured in the collection represent a very specific era in Hip Hop. MTV Raps. line was a direct rip-off of high-end fashion lines, but he brought it Angelo Baque (Absurd/Supreme): You had to be ubercool to have Triple 5 Soul sticker on your binder or a patch on your Jansport. Find contact's direct phone number, email address, work history, and more. Real Bad Man can be found in the alternate perspective of a surreal, apocalyptic and bizarre version of Los Angeles. There’s all this Americana, simple, classic, you know. It had a raw New York vibe but it also had a refined, beautiful, fine-art quality to it. Rick Klotz: A lot of young people just jumped right into it with balls of steel. But I think that it’s time for something new to happen. Biting is when some asshole comes along and takes what I already did, like the Planet of the Apes, and they just dig through whatever movie stills I havenât used from that and put it on a shirt. Like, “How am I competing with this shit?” Money steps it up and you kind of get pushed to the side. 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