Both Louis Vuitton’s famous Damier and Monogram prints were created to avoid copycats. The brand also started making more handbags. In 1997, Jacobs was named creative director of the Louis Vuitton house of luxury goods in Paris. Louis Vuitton is a fashion house and luxury retail company founded in 1854. A strong brand reduces business risk precisely because it stands for something more than affordability. He is the chairman and chief executive of LVMH Moët Hennessy – Currently, this company deals with fashion houses and luxurious items. In 2010, Louis Vuitton's net profit jumped 73% led by the Asian market. The efficiency was undisputed. Louis Vuitton is the world's most valuable luxury brand and is a division of LVMH. In the 1940s, Louis Vuitton started using leather as a core ingredient of most of its successful products, including luggage and wallets. Competitive advantage in the Marketing strategy of Louis Vuitton – . Louis arrived in France when he was just 16 years old. In 1896, George Vuitton (Louis Vuitton’s son), patented the single lock system with two spring buckles. Its products include leather goods, handbags, trunks, shoes, watches, jewelry and accessories. Bernard Jean Étienne Arnault (French: [bɛʁnaʁ ʒɑ̃ etjɛn aʁno]; born 5 March 1949) is a French billionaire businessman and art collector. Louis Vuitton, the man, got his big break as the official box-maker and packer of Napoleon Bonaparte’s wife, Empress Eugenie de Montijo of France. Facts about Louis Vuitton 8: the parent company. It was founded in 1854 by Louis Vuitton. Louis Vuitton opened a store in Paris to immediate success. The success allowed the brand to open new stores all over the World. It has dedicated 125000+ employees across the globe. George was so confident with the quality of the locks that he publicly challenged famed escape artist and illusionist, Harry Houdini, to break out of a locked Louis Vuitton … Business Strategies Proffessor’s Name Student’s Name University Date Louis Vuitton is a French company founded by Louis Vuitton in the year 1854. If you are interested to get the products in the department stores, you may visit Saks Fifth Avenue and Neiman Marcus. Louis Vuitton Malletier, commonly known as Louis Vuitton is a popular French fashion house. It sells its world-famous products through standalone stores, store-in- stores in high-end retail stores, and through its e-commerce platform. Louis Vuitton began his career as … Its' headquarters are in Paris, France though it has many subsidiaries in many countries, including China, our country of interest. Louis Vuitton Background. 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