I hear a lot of artists saying they have no idea what they would write about, but then I start asking them about their work, what they’re doing, how they do it, and why they do it. You’ve given me real hope and a better sense of direction. 3. Art is a luxury good. She organized her contacts into a list of: previous collectors, high-value previous collectors, and fans who like her work but haven’t purchased. On the other hand, they are simple and straightforward. A blogger can always a get a professional email address with something like [email protected], but for a normal user who is using a service like Gmail, Outlook, or Yahoo mail, selecting a decent email name is crucial.. Give them a little free taste of what you do to get them excited. You grow your email list, they get something cool. http://ErinSparler.com/blog. Well I guess I will be the negative guy here today and give my opinion as to what I feel and that is internet marketing is getting way to hard and sophisticated to make money online and with the Google rules changing by the minute it will become even harder. Nan Goldin is an American photographer known for her deeply personal and candid portraiture. Now that you’ve seen what newsletters other art galleries, museums, art schools and artists send, it’s up to you to take your tools and get artsy. Frequency. Take a look at the exquisite work of the three winning artists of the 12th [...] 02 Dec. 15 Prizewinning Works ... Email address * I’ve been focusing on the marketing and sharing side of my work, and almost every time I look up a topic this site has a really helpful post about it. Awesome. Required fields are marked *. #2 Purchase a musician email address and domain . Email marketing gives you a platform for communicating directly with your target audience. In the examples underneath, you'll see how ARTDEX and Art Basel share the latest art news. My lead maganet is a free prize draw that I offer to my subscribers (I have the offer with the prizes posted clearly on my homepage and on my blog side bar people see it as soon as they arrive http://www.MichaelCarltonArt.com). However, your artist biography includes more information about you as an artist and not just bullet points. While it is difficult to say the exact value of collecting any individual email address for musicians, marketers from other industries peg the generic value of getting an email at about $1 each. Thank you for this post. Read here how to embed social media posts in your newsletter using MailerLite’s drag & drop editor. Write something like this on the top of the page, “Join Cory Huff’s Insider’s List to find out more about my upcoming work and studio process.” Then divide the paper up into three columns labeled First & Last Name, Email, and Address. On a side note, we explain how to grow a high-quality email list for your art business in this in-depth guide. Sure, you can establish those addresses to catch the wayward or the cold contacts, but when you give a customer your email address, it's a good idea to make it like a handshake. By embracing modern marketing techniques, you can grow your audience and sales exponentially. I’ve been following you for a while now. Nowadays, the algorithms are so unreliable that even when you gain a new Instagram or Facebook follower, this doesn’t guarantee that your content actually ends up in their news feed. From defining the ideal target audience to collecting your first email subscribers — let’s dive into how to build your email list as an artist. That way you know whether the things you are writing about are generating interest. The Ultimate Guide to Email Marketing for Artists . 1. At the most basic level, your fan would fill out the form and your autoresponder would deliver the cool reward. Before you click send, make sure your newsletter includes: Use your available art content to design emails that your followers will read. Use the text to make the reader curious and excited about coming to your event. I like the personal ones that have a picture of who you are connecting with. Picking a good email names for your email address is not an easy task as most of the usernames are already taken. I’ve been selling art for twelve years and have found that you do indeed need to create consistent contact with your audience in order to sell art. Here are a few tips for brainstorming photography name ideas: Use humor. If you have some money to put into a physical mailing, these are great. I have an absurdly common name and literally every combination of myfirst, last and middle initial are taken. Some artists write weekly. Next, choose your favorite way to address it: Recycle a Map — Have an old map? It’s easy to email from your Yahoo or Outlook email service. You haven’t covered the most important aspect – how to get ppl on the list to buy. All rights reserved. An ID for an email account needs to be unique, yet easy to remember. It’s good on so many different levels. It’s taking quite a while to build a following, though I am very much a proponent of newsletters. The rest of this post will be devoted to showing you how to be effective in your email marketing. Learn to use tools. Put together a 2 – 4 page glossy magazine that will show off your beautiful work in all its glory. I look forward to it every day. You are the artist and owner, so everyone should know who you are! Keep in mind that you can use our tool to check available gmail addresses. Potential clients / customers will take you a lot more seriously and will install trust. Your email opt in forms will perform much better if you give your fans some kind of reward for opting in – think of it like a trade. Here’s 4 email ideas that will generate a nearly endless amount of content.Â. 1. An artist bio talks about your work and your ideas and inspirations. Mail artists rely on their alternative "outsider" network as the primary way of sharing their work, rather than being dependent on the ability to locate and secure exhibition space. Mail art can be seen as anticipating the cyber communities founded on the Internet. #2 Purchase a musician email address and domain . I have been wanting to get into selling my art online but have no idea where to start. PeopleSmart helps you find and connect with your friends and extended networks by linking you to their social profiles. The HUGE difference between email newsletters and email marketing. “I love your work!” says the person across from your booth while admiring your art. Check out the recording that we did of our free webinar on Content Marketing. I’ve not been regularly mailing my list as much as I’d like (or perhaps should have ð ) but have made a resolution this year to send out an email once a week at the same time (1pm every Thursday) with an update of some sort like works in progress blog post, or time-elapsed videos, or invitations to exhibitions, or when new works are for sale or if I’m running a promotion etc. Before selecting a name, be sure to do a quick Google search to confirm the name you want is not … Smart art sellers, however, use an email marketing tool. Hey Mica – Mailchimp actually raised their free limit to 2000, though you won’t get access to some features. We forget how busy people’s lives are and how important top of the mind awareness is (same reason Coke and Pepsi still advertise…easy to get lost in the shuffle without it) Here’s a link to my archived letters http://archive.constantcontact.com/fs004/1102632184320/archive/1102791284729.html. Conceptually driven, my practice begins with ideas about identity formation through the use of language and physical movement “Email marketing has been shown to be as much as 40 times more effective than Facebook and Twitter combined.” Ultimately, the answer is simple. I have one burning question. Trade Something of Value for Email Addresses. Want to get a broad overview of how artists can practically apply Content Marketing to their own art business? Read my easy to follow guide to setting up your own professional email address. Did you know you can place email signup forms on your Facebook page or add links to your Instagram stories (as long as you have a certain number of followers)? It all comes down to what you think is "cool". Tell small daily stories – Hugh Mcleod is a cartoonist whose work hangs on the walls at Microsoft, Rackspace, and other tech companies. It’s tracking opens and clicks so that you know how effective your marketing messages are. Jolie Guillebeau does an amazing job of this, sending 3 – 5 emails per week when she’s working in her studio, telling the story of her new works of art and giving you a peek into her process. Kickstarter helps artists, musicians, filmmakers, designers, and other creators find the resources and support they need to make their ideas a reality. In our Content Marketing for Artists course, Adam Hall learned to share his personal story of becoming an artist.  I am an artist who would really like selling… but… If it’s a username for school or business, always use your name. I’ve just started playing around with gathering email addresses and I’m looking forward to using a proper tool for doing that. Use an email marketing strategy to build your email list. Mail Art: 16 Really Cool Ways to Address an Envelope: First, Make Your Own Envelope — this punch board makes it easy and fast! I will prevail. Here are six ideas to help you next time you’re faced with the dilemma of choosing a Gmail username: 1. Berlin-based art gallery Gregor Podnar announces their Art Basel booth and gives readers an exclusive link to see first-hand what artworks are selected for the event. Remember to ask for sales. Download it and read it whenever it fits your schedule! See more ideas about mail art, envelope art, art. Smart art sellers, however, use an email marketing tool. There are millions of cool email addresses doing the rounds on the Internet, and you can also come up with one for yourself quite easily. Printable Tree Envelope Art Template . Our mission is to spread good news and highlight top artists from around the world. Having a professional email address has endless benefits to your brand or business. Do you go to a lot of art shows and gallery openings? That’s what the artist Ada Horn did when she wanted to move away from her home in Hawaii. Don’t make this mistake. Whether it’s art, words or humour, we’re always excited by new ideas and inspiration! Thanks Dreama. Tip: If you regularly share updates on Facebook, Twitter or Instagram, you can add this type of dynamic content to your newsletter to boost engagement. Trade Something of Value for Email Addresses. Reply. Use an email management service EMS. As many galleries are quite established… I never put much thought into how to generate a newsletter, creating a fan base using the tools that are accessible now (facebook, etsy, ebay, etc.) I notice you talk about adding a link… I’ve been using Elm a service provided by my web designer. Before we dive into the nuts and bolts, I want to make sure you understand that the reason most email doesn’t work for most artists is because YOU DON’T KNOW WHAT YOU’RE DOING (yes, I’m really yelling, and no I’m not sorry). Great Post, many contact page layouts are very similar, however having visible email addresses on the contact page can cause spam, a captcha is great to place on contact forms. It’s easy to use and does a great job with email list management. 3. Before we get to the giveaway, though, let’s focus on the first envelope: 1. Talk about our work and how it affects you, your friends & family, and your community. Thank you! But it’s not just about privacy and security. A plain white background (like a gallery wall) with a single image of your work and a simple story is just fine. I always thought that I needed to hire a really expensive website designer in order to have my own site showcasing my work. We’ll show you how to build your email list, what email marketing campaigns to send, share some email marketing tips, and inspire you with great examples! I heard a quote this weekend to the effect of ‘you never know where the line is until you’ve crossed it.’ Your fans will tell you, through lower open rates, lower click rates, and slower growth, whether you are going in the wrong direction. Has all the cool stuff, click through tracking etc. Creative Gratitude! History. It makes it seem so simple and doable. Plus friendly 24/7 customer support at no extra cost. Good luck and let us know when you have your site up! A newsletter is what Human Resources sends to the other office employees to let them know whose birthdays are coming up and when signups for corporate softball start, or when the Homeowner’s Association lets the neighborhood know that new trash cans are coming. 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